2022

MARKET TRENDS & SALARY REVIEW

DIGITAL, MARKETING & SALES
Welcome

PERCEPTIVE . VALUED . AUTHENTIC .

Welcome to the 2022 market trends and salary survey report. Established in 1999, this is our 23rd annual market trends and salary survey report. We are delighted to share with you our research based salary insights and observations of the real market conditions.

Based on our longevity in the market and depth of experience we are the market authority on recruiting executive roles across General Management, Chief Marketing Officer, Chief Digital and Sales Director roles and their teams.

Key stats about Perceptor:

  • 98% of executive search assignments are completed
  • >50% of Perceptor placed candidates are promoted within 18 months
  • 100% of previously placed Perceptor candidates remain in the Perceptor Network over the long term.

If you are needing to hire for your team or are needing career advice please contact us for a confidential conversation.
market changes

Senior Executive Appointments

Overall, the senior ($250,000+) market was weaker than expected in FY 21/22. This is because in July 2021 we entered another lockdown which was then followed by the omicron infection in November, the Ukraine war, floods, federal election and jitters about the economy. All good reasons for corporate Australia to delay senior level appointments or simply promote people internally. Looking forward, we expect market conditions to improve slowly from August/September 2022 onwards as both corporates and the candidate market gain confidence and push ahead with long held plans to hire or make a career move.

We recruit roles at GM/MD level and Chief Customer, Marketing, Digital or Sales Officer levels. Across all sectors, there have been a relatively low number of new appointments made at these levels but the market has certainly not stopped. There is a high number of good calibre candidates wanting to make a career mover in the next 12 months, having effectively had their career plans on hold since March 2020.
Flexible Working
Digital Transformation
E-Commerce
Recruit for Growth
Hiring In The Current Market

Your Recruitment Process is your Employment Brand

When all is said and done about being an employer of choice the rubber hits the road in the recruitment process for the employment brand experience. All too often we see organisations spend a fortune on these concepts only to lose great candidates because they cannot run a slick, punchy recruitment process on time. Recruitment is a simple, project management exercise, it should be managed as such.

Focus on Calibre and Ability to Grow

The biggest frustration of recruiting in Australia is the inherent conservative nature of the hiring market. By this I mean a hiring manager wants a shortlist made up of identically qualified/experienced candidates, from their industry “because our industry is too complicated and it will take too long to learn”. Whilst in some roles this is clearly the case, most of the time it is not. In this challenging market we advise clients to focus on recruiting high calibre people with a demonstrable ability to grow as individuals rather than specific industry or technical skills.

Mid to Senior Level $150,000 - $250,000

This salary band has seen a good level of hiring at the lower level with market activity reducing further up the scale, essentially for the same reasons as above. Across all sectors, hot skills have been in digital, data and sales experts. Corporates have high expectations in terms of skill level and candidates, thanks to the high demand candidates have high expectations around base salary, flexibility and benefits. In some areas of digital and data we have seen salary increases of 10-20% depending on industry sector. Digital Product Managers and sales experts in technology or FMCG/consumer goods have also enjoyed increases of 5-10% on base in some cases.
SALARY TABLES

DIGITAL, MARKETING & SALES
SALARy guide

ASX300/Large Global Corporate
Mid-Size/High Growth
management
GM/Divisional Head
$500 - $600 + 50 - 70%
$400 - $550 + 30 - 50%
MD/Country Manager
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$450 - $600 + 40 - 50%
$350 - $500 + 25 - 35%
MARKETING AND COMMUNICATIONS
Chief Customer Officer
$450+
325+
Chief Marketing Officer
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$400+
$300+
Head of Marketing
$280 - $320
$220 - $250
Head of Customer Experience
$220 - $250
$200 - $220
Head of CRM
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$200 - $230
$175 - $200
Head of Acquisition
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$180 - $210
$160 - $180
Head of Brand
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$220 - $250
$175 - $200
Head of Category
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$180 - $210
$160 - $180
Head of Insights
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$200+
$175 - $200
Senior Marketing Manager
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$170 - $200
$150 - $175
Senior Brand Manager
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$140 - $170
$130 - $150
Project Manager
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$160 - $180
$110 - $150
Category / Insights Analyst
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$120 - $140
$110 - $130
Head of Product
$220 - $250
$180 - $220
Senior Product Manager
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$160 - $190
$150 - $170
Product / Brand Manager
$140 - $170
$120 - $150
Head of Communications/Corporate Affairs
$300+
$200+
Senior Communications Manager
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$180 - $200
$160 - $190
Communications Manager
$130 - $160
$110 - $140
Social Media Manager
$150 - $180
$130 - $160
DIGITAL, ANALYTICS & TRANSFORMATION
Chief Digital Officer
$350+
$250+
Head of Digital
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$250+
$225+
Head of E Commerce
$250+
$220+
Head of SEO / SEM
$180 - $210
$180+
Head of UX
$175 - $200
$160 - $180
Head of Digital Product / Platform
$220 - $250
$200+
Head of Content
$175+
$150+
Digital Marketing Manager
$150 - $200
$130 - $160
UX / UI Designers
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$125 - $150
$120 - $140
Digital Analyst
$110 - $130
$100 - $120
eCommerce Executive
$110 - $140
$100 - $120
Head of Data Analytics
$220+
$180+
Data Insights / Analytics Manager
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$160 - $180
$150+
Data Scientist
$110 - $140
$110 - $140
Program Manager
$200 - $250
$200 - $220
Project Manager
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$190 - $220
$170 - $190
Digital Business Analyst
$140 - $160
$120 - $140
sales
Sales Director / Head of Distribution
$300 + OTE
$250 + OTE
Sales Manager
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$220 + OTE
$180 + OTE
National Business Manager
$200 + OTE
$180 + OTE
Strategic Account Director
$200 + OTE
$180 + OTE
Business Development Director
$200 + OTE
$180 +OTE
Account Manager
$150 + OTE
$120 + OTE
The figures stated show total package including cash, superannuation and benefits. Discretionary components such as bonus and options are excluded. Bonus components tend to range from 10-40% of total package, with senior roles at the higher level.
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MARKET TRENDS & SALARY REVIEW